AT NEW OPTIMIST, WE’RE ALL ABOUT CHOICES. OUR RALLYING CRY? OPT.
IT STANDS FOR THE CHOICES THAT DEFINE US.
NEW OPTIMIST x NUTT AMSTERDAM
MAKE IT YOURS!
What happens when two Amsterdam-based
brands—driven by craftsmanship, circularity, and the joy of making—join forces? Check out the results!

WE ARE NEW OPTIMIST
MAKERS IN AMSTERDAM
We are makers, designers, sewers, colorists, dreamers, warriors fighting at the forefront of a new fashion era. Right in the heart of Amsterdam.
Each New Optimist garment is a statement of expression. It’s a symbol of teamwork, an icon of craftsmanship. Help us pass on the legacy of our makers.

ATELIER VISIT
MOST OPTIMISTIC EXPERIENCE OF AMSTERDAM
Are you ready for an experience that sets the tone to change the fashion industry? Book your tour below & join us with your optimism.