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AT NEW OPTIMIST, WE’RE ALL ABOUT CHOICES. OUR RALLYING CRY? OPT.

IT STANDS FOR THE CHOICES THAT DEFINE US.

Women's
Women's
Men's
Men's
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RISE AS A WARRIOR AT THE FOREFRONT OF CHANGE.

BOLD. NEW. OPTIMISTIC.

WE ARE NEW OPTIMIST

MAKERS IN AMSTERDAM

We are makers, designers, sewers, colorists, dreamers, warriors fighting at the forefront of a new fashion era. Right in the heart of Amsterdam.
Each New Optimist garment is a statement of expression. It’s a symbol of teamwork, an icon of craftsmanship. Help us pass on the legacy of our makers.

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ATELIER VISIT

MOST OPTIMISTIC EXPERIENCE OF AMSTERDAM

Are you ready for an experience that sets the tone to change the fashion industry? Book your tour below & join us with your optimism.

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FELLOW NEW OPTIMISTS

Great clothing and at the same time social, local and sustainable produced. Hopefully they’ll set the standard for the fashion industry’s future 💪

N Groot

A great little boutique. Amsterdam based circular fashion label with production happening in the shop! Great comfortable clothing. Support local!

Paul

Beautiful innovative clothing brand where justice and circularity come first. And it's beautiful too.

Robert Berends

At NEW OPTIMIST you can experience and see the passion of the makers and the people behind this beautiful sustainable clothing brand!! They honor their tagline - YES FUTURE - in terms of sustainability, social and local 👏

Mj Borghuis

Love this concept! Transparent and responsible brand. I have visited the shop and saw how they make the clothes! 😍 great quality! 👌🏽

Maria Flores

de Volkskrant

"New Optimist laat zich erop voorstaan lokaal, sociaal en circulair te produceren."

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Trouw

"Statiegeld is in."

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Harper's Bazaar

"An initiative that will change the fashion world forever."

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