SPREAD YOUR OPTIMISM. WEAR IT
Discover our non-industrial take on fashion. A trend that sets the tone to change the fashion industry. Small batches. Designed for circularity. Hand-cut and sewn in our Amsterdam atelier. That’s how we transform the industry piece by piece.
Let’s break the chain. Meet the makers. Let them show you their craft. Cutting and sewing garments, while you shop for your everyday green styles. We’d like you to create a look that sets you up for the future. Bold, new and optimistic. Crafted with a unique human touch.
Are you ready to wear your optimism?
Do like we do. Say, "Yes, future!"
WE’RE HERE TO TRANSFORM THE WORLD OF FASHION PIECE BY PIECE.
It’s our goal to create a systemic change in the fashion industry. How? By bringing back the joy of making garments. Local. Social. Circular.
NEW OPTIMIST PRINCIPLES
We bring back the joy of making garments in our Amsterdam atelier
We bring people from different backgrounds together and facilitate growth
We’re at the forefront of a circular economy
COMMITTED TO CHANGE
We work towards change and operate within the boundaries of the Donut Economy.
CHANGE IS HERE
With each New Optimist piece you buy, you help us spark a new fashion era. Together, we bring back the joy of making garments.
Change is here, and we like you to be part of it. That’s why we’ve created simple ways for you to join us with your optimism.