PLAN YOUR VISIT

Take a unique peek into the future of fashion.
Join us with your optimism.

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Are you ready for an experience that sets the tone to change the fashion industry? 
Step inside our local clothing factory. Discover our non-industrial take on fashion.

STEP INSIDE OUR

LOCAL CLOTHING ATELIER

During the Atelier Visit, you discover our non-industrial take on fashion. Meet the makers who show you their craft and offer insights into circularity, pattern drawing, and garment construction. This is your chance to get your hands on our limited-edition fashion pieces. All while enjoying a 10% discount on the newest and most optimistic styles in town. Designed and handcrafted in the heart of Amsterdam.

BROWSE THE COLLECTION

PERSONAL SHOPPING EXPERIENCE

After the tour through the atelier, you'll be provided the opportunity to shop our one-of-a-kind pieces with distinctive prints. A stylist will be there to assist you in creating a look that sets you up for the future. Bold, new, and optimistic. 

STYLING ADVICE

"Your visit isn't just about experiencing the behind-the-scenes magic." explains our Host Lilja "Whether you need a new look for a special occasion or you could just use a little bit of advice; it’s the most exciting way to get to your new and optimistic outfit.”

REPAIR SERVICE

Each piece comes with a free lifetime repair service in our atelier. Fancy a small adjustment to one of your purchases? Or want to repair an existing NO item? Bring it along. Our makers are here to help. 

FREE GIFT

The first 100 optimists to book this tour will be welcomed with a free € 55,- worth tote bag*
Come grab your New & Optimistic tote.
Claim your spot now!
*With a minimum spend of 150 euros.

SEE YOU SOON!

New Optimist invites fashion enthusiasts and sustainability advocates to experience the joy of garment-making firsthand, right in the heart of Amsterdam.

AVAILABLE TIME SLOTS:
Mo - Fr:  10:00 - 17:00
Sat: 12:00 - 17:00 (appointment only)

Rombout Hogerbeetsstraat 109, Amsterdam
‎+31 20 362 1398

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DON'T TAKE OUR WORD FOR IT

★★★★★

Very nice place, great tour from lilja!

Billie Douze
★★★★★

Love New Optimist!! 💚💚💚 Hele goede service en ontzettend blij met de items!

Fieke
★★★★★

Great quality items, amazing concept and a lovely team behind this brand! Slow & sustainable fashion doesn’t have to be boring.. this brand proves that!

Lilian
★★★★★

Love the company mission and what it stands for. The quality of the clothing is incredible, and it’s a great experience to be able to talk to those involved in the process and see the behind the scenes.
Looking forward to follow what you come up with in the future! 

Miguel
★★★★★

Great clothing and at the same time social, local and sustainable produced. Hopefully they’ll set the standard for the fashion industry’s future 💪

N Groot

EVENTS

BE THE FIRST

Join our pre-order parties, sample sales or community sessions. Come along, you're invited.

BECOME A MEMBER

NO-kledingfabriek

Rombout Hogerbeetsstraat 109, Amsterdam‎
+31 20 362 1398


AVAILABLE TIME SLOTS:

Mo - Fr:  10:00 - 17:00
Sat: 12:00 - 17:00 (appointment only)

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