CIRCULAR

WE’RE AT THE FOREFRONT OF A CIRCULAR ECONOMY

All our garments are made following the circular design principles of the Ellen MacArthur foundation. This means that:

1. We don’t create waste or pollution
2. We make durable garments
3. We use recycled materials and guarantee garment recyclability

STATIEGELD

By making use of the deposit fee on our items, you can help to make our items 100% circular.

CLOSE THE LOOP

MATERIALS

Materials are are the basis for a successful product and have a big impact on the sustainability and quality of the final garment.

WHAT WE USE

DURABILITY

Our durability goals are centered around creating garments that stands the test of time—both in style and quality.

FIND OUT HOW

FREE REPAIR SERVICE. ALWAYS.

To inspire and stimulate you to join in our full circularity vision, we offer a never-ending free repair service on your items. Book your time slot for an atelier visit below, where you can hear more about circularity and see the atelier, while we are giving new life to your clothing item.

SEE YOU SOON!

New Optimist invites fashion enthusiasts and sustainability advocates to experience the joy of garment-making firsthand, right in the heart of Amsterdam.

AVAILABLE TIME SLOTS:
Mo - Fr: 10:00 - 17:00
Sat: 12:00 - 17:00 (appointment only)

Rombout Hogerbeetsstraat 109, Amsterdam
‎+31 20 362 1398

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