We are makers, designers, sewers, colorists, dreamers, warriors fighting at the forefront of a new fashion era. Right in the heart of Amsterdam. Each New Optimist garment is a statement of expression. It’s a symbol of teamwork, an icon of craftsmanship. Help us pass on the legacy of our makers.
OUR RALLYING CRY? OPT.
In the bustling heart of Amsterdam, something remarkable is happening. Amid the noise of fast fashion, we’re quietly building a revolution, one stitch at a time. It is here, in our atelier, that the sound of our sewing machines echoes our rallying cry: OPT. It resonates with the choices that define us as makers—and you as the wearer.
MAKERS ARE THE NEW OPTIMISTS.
Being a maker goes beyond creation. It’s about vision. It’s about possibility. Makers? They are optimists. They don’t just dream—they transform ideas into reality. Challenges fuel their ambition. Every hurdle? An opportunity. They signal innovation, spark movements, and shape the future— allowing us to express what we believe in. Bold. New. Optimistic.
Meet our Makers
Nelleke
Co-founder & Creative Director
Xander
Co-founder & Executive Director
Maria
Designer
Roos
Operations Manager
Lilja
E-commerce & Retail Coordinator
Mariska
HR & Systeembeheer
Ammar
Head of Atelier
Alexandrina
Sampling Specialist
Mohamad
Fabric Cutter
Noor
Research & Data Analyst