We are makers, designers, sewers, colorists, dreamers, warriors fighting at the forefront of a new fashion era. Right in the heart of Amsterdam. Each New Optimist garment is a statement of expression. It’s a symbol of teamwork, an icon of craftsmanship. Help us pass on the legacy of our makers.
OUR RALLYING CRY? OPT.
In the bustling heart of Amsterdam, something remarkable is happening. Amid the noise of fast fashion, we’re quietly building a revolution, one stitch at a time. It is here, in our atelier, that the sound of our sewing machines echoes our rallying cry: OPT. It resonates with the choices that define us as makers—and you as the wearer.
MAKERS ARE THE NEW OPTIMISTS.
Being a maker goes beyond creation. It’s about vision. It’s about possibility. Makers? They are optimists. They don’t just dream—they transform ideas into reality. Challenges fuel their ambition. Every hurdle? An opportunity. They signal innovation, spark movements, and shape the future— allowing us to express what we believe in. Bold. New. Optimistic.
COMING SOON
READY TO MEET EVERY MAKER IN OUR TEAM?
Soon we unveil their portraits. This will be more than just a glimpse behind the scenes. It’s a celebration of the people who make it all happen.