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New Optimist womenswear Hof | Chore jacket Jacket
New Optimist womenswear Hof | Chore jacket Jacket
Hof | Chore jacket
€170,00
New Optimist Axel | Corduroy cap HAT
New Optimist Axel | Corduroy cap HAT
Axel | Corduroy cap
€30,00
New Optimist menswear Veen | Relaxed hemp overshirt OVERSHIRT
New Optimist menswear Veen | Relaxed hemp overshirt OVERSHIRT
Veen | Relaxed hemp overshirt
€220,00
New Optimist Axel | Corduroy cap HAT
New Optimist Axel | Corduroy cap HAT
Axel | Corduroy cap
€30,00
New Optimist womenswear Eef | Short sleeve crewneck Crewneck
New Optimist womenswear Eef | Short sleeve crewneck Crewneck
Eef | Short sleeve crewneck
€110,00
New Optimist womenswear Hof | Chore jacket Jacket
New Optimist womenswear Hof | Chore jacket Jacket
Hof | Chore jacket
€170,00
New Optimist womenswear Schie | Relaxed shirt Blouse
New Optimist womenswear Schie | Relaxed shirt Blouse
Schie | Relaxed shirt
€160,00
New Optimist womenswear Hof | Chore jacket Jacket
New Optimist womenswear Hof | Chore jacket Jacket
Hof | Chore jacket
€170,00
New Optimist menswear Dries | Relaxed fit T-shirt T-shirt
New Optimist menswear Dries | Relaxed fit T-shirt T-shirt
Dries | Relaxed fit T-shirt
€65,00
New Optimist womenswear Eers | Padded vest BODY WARMER
New Optimist womenswear Eers | Padded vest BODY WARMER
Eers | Padded vest
€220,00
New Optimist womenswear Daal | Sculpt silhouette t-shirt T-shirt
New Optimist womenswear Daal | Sculpt silhouette t-shirt T-shirt
Daal | Sculpt silhouette t-shirt
€65,00
New Optimist Axel | Corduroy cap
New Optimist Axel | Corduroy cap
Axel | Corduroy cap
€30,00
New Optimist womenswear Thes | Flowy wrap top Wrap top
New Optimist womenswear Thes | Flowy wrap top Wrap top
Thes | Flowy wrap top
€110,00
New Optimist womenswear Schie | Relaxed denim shirt
New Optimist womenswear Schie | Relaxed denim shirt
Schie | Relaxed denim shirt
€140,00
New Optimist Axel | Twill cap HAT
Axel | Twill cap
€30,00

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Women's
Women's
Men's
Men's

AT NEW OPTIMIST, WE’RE ALL ABOUT CHOICES. OUR RALLYING CRY? OPT.

IT STANDS FOR THE CHOICES THAT DEFINE US.

WE ARE NEW OPTIMIST

MAKERS IN AMSTERDAM

We are makers, designers, sewers, colorists, dreamers, warriors fighting at the forefront of a new fashion era. Right in the heart of Amsterdam.
Each New Optimist garment is a statement of expression. It’s a symbol of teamwork, an icon of craftsmanship. Help us pass on the legacy of our makers.

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ATELIER VISIT

MOST OPTIMISTIC EXPERIENCE OF AMSTERDAM

Are you ready for an experience that sets the tone to change the fashion industry? Book your tour below & join us with your optimism.

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FELLOW NEW OPTIMISTS

Great clothing and at the same time social, local and sustainable produced. Hopefully they’ll set the standard for the fashion industry’s future 💪

N Groot

A great little boutique. Amsterdam based circular fashion label with production happening in the shop! Great comfortable clothing. Support local!

Paul

Beautiful innovative clothing brand where justice and circularity come first. And it's beautiful too.

Robert Berends

At NEW OPTIMIST you can experience and see the passion of the makers and the people behind this beautiful sustainable clothing brand!! They honor their tagline - YES FUTURE - in terms of sustainability, social and local 👏

Mj Borghuis

Love this concept! Transparent and responsible brand. I have visited the shop and saw how they make the clothes! 😍 great quality! 👌🏽

Maria Flores

de Volkskrant

"New Optimist laat zich erop voorstaan lokaal, sociaal en circulair te produceren."

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Trouw

"Statiegeld is in."

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Harper's Bazaar

"An initiative that will change the fashion world forever."

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