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SHOP NOW
NO CONCESSIONS
DARE TO PUSH BOUNDARIES
Tap to shop garments that are totally new in the wardrobe of a new optimist. Find 100% wool, 100% recycled denim, 100% cotton tailored shirts. 100% an ode to circularity.
YOU'RE WELCOME
ATELIER SHOP
Meet the makers. Let them show you their craft. Cutting and sewing garments, while you shop.
MEET THE MAKERS
Our optimism to change the fashion industry starts right in the heart of Amsterdam and it’s where we hand-cut and sew your garment with a unique human touch. Meet the makers. Let them show you how we bring back the joy of making garments.
HIGHLIGHT
This unisex jacket is the highlight of this fall collection. Featuring inverted pleat patch pockets, buttons on the cuffs, double stitched seams for durability. Crafted from an organic twill with an amazing stonewash effect we achieve through garment dyeing.
YES STATIEGELD
Je houdt van mode, maar wil niet bijdragen aan de groeiende textiel-afvalberg? Vanaf 13 september gaan wij samen de modecirkel sluitend maken.
Met jouw aankoop zorg je dat je sweater 100% circulair wordt. Samen creëren we een wereld zonder kledingafval.
YES statiegeld, NO textile waste
New Optimist takes the revolutionary step towards 'statiegeld' on clothing. You are in control to ensure that your favourite sweater eventually becomes part of the fashion circle of life again.
WE’RE AT THE FOREFRONT OF A CIRCULAR ECONOMY
All our garments are made following the circular design principles of the Ellen MacArthur foundation. This means that:
1. We don’t create waste or pollution
2. We make durable garments
3. We use recycled materials and guarantee garment recyclability
SPREAD YOUR OPTIMISM. WEAR IT
With each New Optimist piece you buy, you help us launch a new fashion era in which we bring back the joy of making garments.