MIDSUMMER NIGHT SALE
Our Midsummer Nights Sale is live— from Friday to Sunday at midnight.That’s 3 nights to browse the Makers Resort collection, now with a little extra summer magic.
No code needed.
Automatically deducted at checkout.
AT NEW OPTIMIST, WE’RE ALL ABOUT CHOICES. OUR RALLYING CRY? OPT.
IT STANDS FOR THE CHOICES THAT DEFINE US.

WE ARE NEW OPTIMIST
MAKERS IN AMSTERDAM
We are makers, designers, sewers, colorists, dreamers, warriors fighting at the forefront of a new fashion era. Right in the heart of Amsterdam.
Each New Optimist garment is a statement of expression. It’s a symbol of teamwork, an icon of craftsmanship. Help us pass on the legacy of our makers.

ATELIER VISIT
MOST OPTIMISTIC EXPERIENCE OF AMSTERDAM
Are you ready for an experience that sets the tone to change the fashion industry? Book your tour below & join us with your optimism.