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New Optimist Bokt KIMONO
New Optimist Bokt KIMONO
Bokt | Natural dyed kimono
€280,00
New Optimist womenswear Thes Top
Thes | Natural dyed wrap top
€160,00
New Optimist menswear Dries T-shirt
New Optimist menswear Dries T-shirt
Dries | Natural dyed T-shirt
€90,00
New Optimist Oss | OPT socks Socks
Oss | OPT socks
€17,50
New Optimist womenswear Baar T-shirt
Baar | Natural printed T-shirt
€70,00
New Optimist menswear Tiel Crewneck
New Optimist menswear Tiel Crewneck
Tiel | Natural dyed crewneck
€180,00
New Optimist Oss | Natural dyed socks Socks
New Optimist Oss | Natural dyed socks Socks
Oss | Natural dyed socks
€25,00
New Optimist menswear Mook Kimono vest
New Optimist menswear Mook Kimono vest
Mook | Natural dyed vest
€180,00
New Optimist menswear Dries | Natural printed T-shirt T-shirt
Dries | Natural printed T-shirt
€70,00
New Optimist womenswear Eef | Natural dyed crewneck Crewneck
Eef | Natural dyed crewneck
€150,00
New Optimist womenswear Hof | Chore jacket Jacket
New Optimist womenswear Hof | Chore jacket Jacket
Hof | Chore jacket
€170,00
New Optimist Oss | OPT socks Socks
Oss | OPT socks
€17,50
New Optimist womenswear Eef | Short sleeve crewneck Crewneck
New Optimist womenswear Eef | Short sleeve crewneck Crewneck
Eef | Short sleeve crewneck
€110,00
New Optimist Axel | Corduroy cap HAT
New Optimist Axel | Corduroy cap HAT
Axel | Corduroy cap
€30,00
New Optimist menswear Veen | Relaxed striped overshirt Shirt
New Optimist menswear Veen | Relaxed striped overshirt Shirt
Veen | Relaxed striped overshirt
€180,00

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Women's
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Men's

AT NEW OPTIMIST, WE’RE ALL ABOUT CHOICES. OUR RALLYING CRY? OPT.

IT STANDS FOR THE CHOICES THAT DEFINE US.

WE ARE NEW OPTIMIST

MAKERS IN AMSTERDAM

We are makers, designers, sewers, colorists, dreamers, warriors fighting at the forefront of a new fashion era. Right in the heart of Amsterdam.
Each New Optimist garment is a statement of expression. It’s a symbol of teamwork, an icon of craftsmanship. Help us pass on the legacy of our makers.

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ATELIER VISIT

MOST OPTIMISTIC EXPERIENCE OF AMSTERDAM

Are you ready for an experience that sets the tone to change the fashion industry? Book your tour below & join us with your optimism.

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FELLOW NEW OPTIMISTS

Great clothing and at the same time social, local and sustainable produced. Hopefully they’ll set the standard for the fashion industry’s future 💪

N Groot

A great little boutique. Amsterdam based circular fashion label with production happening in the shop! Great comfortable clothing. Support local!

Paul

Beautiful innovative clothing brand where justice and circularity come first. And it's beautiful too.

Robert Berends

At NEW OPTIMIST you can experience and see the passion of the makers and the people behind this beautiful sustainable clothing brand!! They honor their tagline - YES FUTURE - in terms of sustainability, social and local 👏

Mj Borghuis

Love this concept! Transparent and responsible brand. I have visited the shop and saw how they make the clothes! 😍 great quality! 👌🏽

Maria Flores

de Volkskrant

"New Optimist laat zich erop voorstaan lokaal, sociaal en circulair te produceren."

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Trouw

"Statiegeld is in."

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Harper's Bazaar

"An initiative that will change the fashion world forever."

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