YES, SMALL IMPERFECTIONS
Discover our non-industrial take on fashion. A trend that sets the tone to change the fashion industry. Small batches. Designed for circularity. Hand-cut and sewn in our Amsterdam atelier. That’s how we transform the industry piece by piece.
YES statiegeld, NO textile waste
New Optimist takes the revolutionary step towards 'statiegeld' on clothing. You are in control to ensure that your favourite sweater eventually becomes part of the fashion circle of life again.
WE’RE AT THE FOREFRONT OF A CIRCULAR ECONOMY
All our garments are made following the circular design principles of the Ellen MacArthur foundation. This means that:
1. We don’t create waste or pollution
2. We make durable garments
3. We use recycled materials and guarantee garment recyclability
FELLOW NEW OPTIMISTS
Great clothing and at the same time social, local and sustainable produced. Hopefully they’ll set the standard for the fashion industry’s future 💪
A great little boutique. Amsterdam based circular fashion label with production happening in the shop! Great comfortable clothing. Support local!
Beautiful innovative clothing brand where justice and circularity come first. And it's beautiful too.
At NEW OPTIMIST you can experience and see the passion of the makers and the people behind this beautiful sustainable clothing brand!! They honor their tagline - YES FUTURE - in terms of sustainability, social and local 👏
Love this concept! Transparent and responsible brand. I have visited the shop and saw how they make the clothes! 😍 great quality! 👌🏽