SUMMER ARRIVED!
SUMMER ARRIVED!
THE START OF A NEW AND OPTIMISTIC FASHION ERA.
Bold, new and optimistic. Created with a unique human touch.
MEET THE MAKERS
Our optimism to change the fashion industry starts right in the heart of Amsterdam and it’s where we hand-cut and sew your garment with a unique human touch. Meet the makers. Let them show you how we bring back the joy of making garments.
INVITATION
As the weather gets warmer and the days get longer, we'd love to invite you to our upcoming 'Pre order & Punch' garden party'! So lets hang out and enjoy a refreshing homemade punch, and find our new collection, ready for pre orders.
FREE WORKSHOP GIVE AWAY
With each New Optimist piece you buy, you help us bring back the joy of making garments. Find your voucher in the hangtag of your garment, and join a free workshop in the NO-kledingfabriek.
OUR LABEL IS PART OF A CIRCULAR COMMITMENT
As you know, almost every choice we make fits our circular commitment. It's not always easy. To make a garment recyclable, you need to think about the smallest details like the material of the label.
WE’RE AT THE FOREFRONT OF A CIRCULAR ECONOMY
All our garments are made following the circular design principles of the Ellen Macarthur foundation. This means that:
1. We don’t create waste or pollution
2. We make durable garments
3. We use recycled materials and guarantee garment recyclability
SPREAD YOUR OPTIMISM. WEAR IT
With each New Optimist piece you buy, you help us launch a new fashion era in which we bring back the joy of making garments.