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FALL/WINTER COLLECTION

WHO CARES DARES

The Fall/Winter collection highlights the power of optimism in changing the narrative and implies: we all have the ability to reach what really matters by matching our care to the courage of daring.

YES STATIEGELD

Je houdt van mode, maar wil niet bijdragen aan de groeiende textiel-afvalberg? Vanaf 13 september gaan wij samen de modecirkel sluitend maken.
Met jouw aankoop zorg je dat je sweater 100% circulair wordt. Samen creëren we een wereld zonder kledingafval.

NO CIRCULARITY WITHOUT YOU

MEET THE MAKERS

Our optimism to change the fashion industry starts right in the heart of Amsterdam and it’s where we hand-cut and sew your garment with a unique human touch. Meet the makers. Let them show you how we bring back the joy of making garments.

A PERSONAL WORD

Our designer Giulia speaks about her personal motivation behind the message of the Fall/Winter collection
Find her blog on our website and let us know if this resonates.

DO DARE!

YES statiegeld, NO textile waste

New Optimist takes the revolutionary step towards 'statiegeld' on clothing. You are in control to ensure that your favourite sweater eventually becomes part of the fashion circle of life again.

MORE IN OUR BLOG

WE’RE AT THE FOREFRONT OF A CIRCULAR ECONOMY

All our garments are made following the circular design principles of the Ellen MacArthur foundation. This means that:

1. We don’t create waste or pollution
2. We make durable garments
3. We use recycled materials and guarantee garment recyclability

SPREAD YOUR OPTIMISM. WEAR IT

With each New Optimist piece you buy, you help us launch a new fashion era in which we bring back the joy of making garments.

DISCOVER THE COLLECTION