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FALL/WINTER COLLECTION
WHO CARES DARES
The Fall/Winter collection highlights the power of optimism in changing the narrative and implies: we all have the ability to reach what really matters by matching our care to the courage of daring.
YES STATIEGELD
Je houdt van mode, maar wil niet bijdragen aan de groeiende textiel-afvalberg? Vanaf 13 september gaan wij samen de modecirkel sluitend maken.
Met jouw aankoop zorg je dat je sweater 100% circulair wordt. Samen creëren we een wereld zonder kledingafval.
MEET THE MAKERS
Our optimism to change the fashion industry starts right in the heart of Amsterdam and it’s where we hand-cut and sew your garment with a unique human touch. Meet the makers. Let them show you how we bring back the joy of making garments.
A PERSONAL WORD
Our designer Giulia speaks about her personal motivation behind the message of the Fall/Winter collection
Find her blog on our website and let us know if this resonates.
YES statiegeld, NO textile waste
New Optimist takes the revolutionary step towards 'statiegeld' on clothing. You are in control to ensure that your favourite sweater eventually becomes part of the fashion circle of life again.
WE’RE AT THE FOREFRONT OF A CIRCULAR ECONOMY
All our garments are made following the circular design principles of the Ellen MacArthur foundation. This means that:
1. We don’t create waste or pollution
2. We make durable garments
3. We use recycled materials and guarantee garment recyclability
SPREAD YOUR OPTIMISM. WEAR IT
With each New Optimist piece you buy, you help us launch a new fashion era in which we bring back the joy of making garments.