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YES, SMALL IMPERFECTIONS

Discover our non-industrial take on fashion. A trend that sets the tone to change the fashion industry. Small batches. Designed for circularity. Hand-cut and sewn in our Amsterdam atelier. That’s how we transform the industry piece by piece.

YOU'RE WELCOME

ATELIER SHOP

Meet the makers. Let them show you their craft. Cutting and sewing garments, while you shop.

OPENING HOURS

MEET THE MAKERS

Our optimism to change the fashion industry starts right in the heart of Amsterdam and it’s where we hand-cut and sew your garment with a unique human touch. Meet the makers. Let them show you how we bring back the joy of making garments.

WE WELCOME YOU

GIFT OF OPTIMISM

No more guesswork! Let your loved ones pick what they like. And because we like to spread some extra optimism ourself this month, we have a special bonus for you! Purchase a gift card worth €50,- or more, and receive an exclusive discount on your next purchase! (read more).
Don't miss out on the chance to make your gift local, social & circular.

GIVE & RECEIVE

YES STATIEGELD

Je houdt van mode, maar wil niet bijdragen aan de groeiende textiel-afvalberg? Vanaf nu gaan wij samen de modecirkel sluitend maken.
Met jouw aankoop zorg je dat je sweater 100% circulair wordt. Samen creëren we een wereld zonder kledingafval.

NO CIRCULARITY WITHOUT YOU

YES statiegeld, NO textile waste

New Optimist takes the revolutionary step towards 'statiegeld' on clothing. You are in control to ensure that your favourite sweater eventually becomes part of the fashion circle of life again.

MORE IN OUR BLOG

WE’RE AT THE FOREFRONT OF A CIRCULAR ECONOMY

All our garments are made following the circular design principles of the Ellen MacArthur foundation. This means that:

1. We don’t create waste or pollution
2. We make durable garments
3. We use recycled materials and guarantee garment recyclability

FELLOW NEW OPTIMISTS

Great clothing and at the same time social, local and sustainable produced. Hopefully they’ll set the standard for the fashion industry’s future 💪

N Groot

A great little boutique. Amsterdam based circular fashion label with production happening in the shop! Great comfortable clothing. Support local!

Paul

Beautiful innovative clothing brand where justice and circularity come first. And it's beautiful too.

robert berends

At NEW OPTIMIST you can experience and see the passion of the makers and the people behind this beautiful sustainable clothing brand!! They honor their tagline - YES FUTURE - in terms of sustainability, social and local 👏

Mj Borghuis

Love this concept! Transparent and responsible brand. I have visited the shop and saw how they make the clothes! 😍 great quality! 👌🏽

María Teresa Flores

SPREAD YOUR OPTIMISM. WEAR IT

With each New Optimist piece you buy, you help us launch a new fashion era in which we bring back the joy of making garments.

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