SHOP DUTCH INDIGO

New Optimist Bokt KIMONO
New Optimist Bokt KIMONO
Bokt | Natural dyed kimono
€280,00
New Optimist womenswear Eef | Short sleeve crewneck Crewneck
New Optimist womenswear Eef | Short sleeve crewneck Crewneck
Eef | Short sleeve crewneck
€110,00
New Optimist menswear Enk Blouse
New Optimist menswear Enk Blouse
Enk | Linen shirt
€130,00
New Optimist womenswear Maas | Pleated bermuda Shorts
New Optimist womenswear Maas | Pleated bermuda Shorts
Maas | Pleated bermuda
€90,00
New Optimist womenswear Zeel | Cropped linen blouse Blouse
New Optimist womenswear Zeel | Cropped linen blouse Blouse
Zeel | Linen blouse
€130,00
New Optimist womenswear Eef | Short sleeve crewneck Crewneck
New Optimist womenswear Eef | Short sleeve crewneck Crewneck
Eef | Short sleeve crewneck
€110,00
New Optimist womenswear Thes Top
Thes | Natural dyed wrap top
€160,00
New Optimist menswear Enk | Linnen shirt Shirt
New Optimist menswear Enk | Linnen shirt Shirt
Enk | Linen shirt
€130,00
New Optimist menswear Tiel Crewneck
New Optimist menswear Tiel Crewneck
Tiel | Natural dyed crewneck
€180,00
New Optimist womenswear Schie | Relaxed shirt Blouse
New Optimist womenswear Schie | Relaxed shirt Blouse
Schie | Relaxed shirt
€160,00
New Optimist womenswear Maas | Pleated bermuda Shorts
New Optimist womenswear Maas | Pleated bermuda Shorts
Maas | Pleated bermuda
€110,00
New Optimist menswear Horst Shorts
New Optimist menswear Horst Shorts
Horst | Linen shorts
€90,00
New Optimist menswear Veen | Relaxed striped overshirt Shirt
New Optimist menswear Veen | Relaxed striped overshirt Shirt
Veen | Relaxed striped overshirt
€180,00
New Optimist womenswear Schie | Relaxed shirt Top
New Optimist womenswear Schie | Relaxed shirt Top
Schie | Relaxed shirt
€160,00
New Optimist womenswear Morra | Pleated skirt Skirt
New Optimist womenswear Morra | Pleated skirt Skirt
Morra | Pleated skirt
€180,00

View all

Women's
Women's
Men's
Men's

AT NEW OPTIMIST, WE’RE ALL ABOUT CHOICES. OUR RALLYING CRY? OPT.

IT STANDS FOR THE CHOICES THAT DEFINE US.

WE ARE NEW OPTIMIST

MAKERS IN AMSTERDAM

We are makers, designers, sewers, colorists, dreamers, warriors fighting at the forefront of a new fashion era. Right in the heart of Amsterdam.
Each New Optimist garment is a statement of expression. It’s a symbol of teamwork, an icon of craftsmanship. Help us pass on the legacy of our makers.

READ MORE

ATELIER VISIT

MOST OPTIMISTIC EXPERIENCE OF AMSTERDAM

Are you ready for an experience that sets the tone to change the fashion industry? Book your tour below & join us with your optimism.

READ MORE

FELLOW NEW OPTIMISTS

Great clothing and at the same time social, local and sustainable produced. Hopefully they’ll set the standard for the fashion industry’s future 💪

N Groot

A great little boutique. Amsterdam based circular fashion label with production happening in the shop! Great comfortable clothing. Support local!

Paul

Beautiful innovative clothing brand where justice and circularity come first. And it's beautiful too.

Robert Berends

At NEW OPTIMIST you can experience and see the passion of the makers and the people behind this beautiful sustainable clothing brand!! They honor their tagline - YES FUTURE - in terms of sustainability, social and local 👏

Mj Borghuis

Love this concept! Transparent and responsible brand. I have visited the shop and saw how they make the clothes! 😍 great quality! 👌🏽

Maria Flores

de Volkskrant

"New Optimist laat zich erop voorstaan lokaal, sociaal en circulair te produceren."

READ MORE

Trouw

"Statiegeld is in."

READ MORE

Harper's Bazaar

"An initiative that will change the fashion world forever."

READ MORE