DARE TO PUSH BOUNDARIES
Tap to shop garments that are totally new in the wardrobe of a new optimist. Find 100% wool, 100% recycled denim, 100% cotton tailored shirts. 100% an ode to circularity.
YES statiegeld, NO textile waste
New Optimist takes the revolutionary step towards 'statiegeld' on clothing. You are in control to ensure that your favourite sweater eventually becomes part of the fashion circle of life again.
WE’RE AT THE FOREFRONT OF A CIRCULAR ECONOMY
All our garments are made following the circular design principles of the Ellen MacArthur foundation. This means that:
1. We don’t create waste or pollution
2. We make durable garments
3. We use recycled materials and guarantee garment recyclability