In our very own atelier: the NO-Kledingfabriek! Our first principle is "local", meaning we produce every garment with open doors, right around the corner. Want to take a look? Book your visit here.

We produce all our garments according to our circular design and production principles. This means that New Optimist makes garments with as little pollution and waste as possible and clothing is designed so that it lasts as long as possible. Of course, when necessary, there is also our free repair service. New Optimist always chooses materials so that the garment can eventually be recycled into new yarn at the end of life.

To make sure your garment gets recycled, we've set up our very own return deposit-"statiegeld" system. Read more about that (in Dutch) here.

Our unisex sizes are based on men's sizes, and are all a little oversized.
Men can choose their regular size, women might prefer to size down.

Sometimes! Because we try to make as little waste as possible, that means we're sometimes a little short in stock.
It's also possible we'll receive some sizes later than planned, or that some garments are still under construction in our atelier.

You can shoot us a chat message below or an email if you're waiting on a certain style, so we can keep you posted when it's available again!

Of course you can! We're located in Amsterdam West, you can book a timeslot to visit our Atelier Store here.

We ship our orders with track and trace, usually the same (working) day. To add on to that, most couriers have next-day delivery.
Pick-up in our Atelier Shop is instant and free!