WE'RE ALL ABOUT CHOICES

Our rallying cry? #OPT. 
It stands for the choices that define us. 
In our new campaign, we spotlight fellow New Optimists.
Well-known and everyday heroes. Those who OPT for what they believe in. 
We gather their stories. Are you in? 

OPT NOW

Let’s make waves.
The more people OPT for what they believe in, the stronger the movement.

SAVE THE DATE

SEPTEMBER '30
We asked six fellow New Optimists to share their OPT stories.
Soon, it’s time to dive into their brave, personal choices.
What actions are they taking to shape the future?

MOUSTAFA MAKHLOUF

Moustafa is building strong connections, always putting people first and has the ability to focus on solutions, not problems!
Moustafa OPTs for more empathy. Discover how he impacts the lives of so many!

WATCH VIDEO

KIKI BOREEL

Kiki is a model and climate activist, leveraging her platform to challenge the fashion industry's environmental impact. Through her OPT, she rejected a comfortable lifestyle, embracing newfound clarity in her values.

WATCH VIDEO

MARNIX GEUS

Marnix is an entrepreneur for change. His OPT? Building meaningful connections between people to better serve humanity. By fostering collaboration and innovative thinking, Marnix is dedicated to creating solutions that uplift communities and make a lasting difference.

STAY TUNED

AGNES WEBER

Agnes is committed to driving the shift toward a circular economy, no matter the platform or medium. Her goal is the same: to reduce
waste and extend the life of resources.
Her OPT? "Keep it in play”.

STAY TUNED

NAFWAL AL JEBURI

So much felt wrong in Nawfal's life. His central question was: how do you make new choices when happiness and success are still defined by old standards? He asked himself, why did I go through everything I have, and why is the world the way it is? But most importantly, how will I leave it for future generations?

STAY TUNED

MAARTJE BREGMAN

Maartje Bregman OPTs for a positive story.
"When I realized the impact humans have on the planet, I felt a strong urge to create change." Her approach? Spreading an uplifting message about the climate, focusing on solutions and inspiring hope.

STAY TUNED

OPT. Speak up for what you believe in—create the future you like to see.
We ask you to make your choice.

Get your OPT sweater now.

WEAR YOUR CHOICES WITH PRIDE.  

WHAT DO YOU OPT FOR?