Are you ready for an experience that sets the tone to change the fashion industry?
Step inside our local clothing factory. Discover our non-industrial take on fashion.
STEP INSIDE
LOCAL CLOTHING ATELIER
During the Atelier Visit, you discover our non-industrial take on fashion. Meet the makers who show you their craft and offer insights into circularity, pattern drawing, and garment construction. This is your chance to get your hands on our limited-edition fashion pieces. All while enjoying a 10% discount on the newest and most optimistic styles in town. Designed and handcrafted in the heart of Amsterdam.
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PERSONAL SHOPPING EXPERIENCE
After the tour through the atelier, you'll be provided the opportunity to shop our one-of-a-kind pieces with distinctive prints. A stylist will be there to assist you in creating a look that sets you up for the future. Bold, new, and optimistic.
STYLING ADVICE
"Your visit isn't just about experiencing the behind-the-scenes magic." explains Lilja "Whether you need a new look for a special occasion or you could just use a little bit of advice; it’s the most exciting way to get to your next new and optimistic outfit.”
REPAIR SERVICE
Each piece comes with a free lifetime repair service in our atelier, as well as a DIY first aid repair kit
for those minor repair moments on the go. Fancy a small adjustment to one of your purchases? Or want to repair an existing NO item? Bring it along. Our makers are here to help.
FREE GIFT
The first 100 optimists to book this tour will be welcomed with a free € 50,- worth tote bag*
We start this promotion during the Kick Off on May 10-11. So grab your New & Optimistic tote bag. Claim your spot now!
*With a minimum spend of 150 euros.
SEE YOU SOON!
New Optimist invites fashion enthusiasts and sustainability advocates to experience the joy of garment-making firsthand, right in the heart of Amsterdam.
AVAILABLE TIME SLOTS:
Mo - Fr: 10:00 - 17:00
Sat: 12:00 - 17:00 (appointment only)
Rombout Hogerbeetsstraat 109, Amsterdam
+31 20 362 1398
DON'T TAKE OUR WORD FOR IT
EVENTS
BE THE FIRST
Join our pre-order parties, sample sales or community sessions. Come along, you're invited.