WHAT'S YOUR BATTLE CRY?

At New Optimist, we’re all about choices. Our rallying cry? OPT.
It stands for the choices that define us.  

In our FW2024 campaign, we highlight stories of our fellow New Optimists. By collecting optimistic and activating stories, we amplify our rallying cry.

Let’s create a ripple effect.
The more people OPT for what they believe in, the stronger the movement becomes.

ARE YOU IN?

As one of the true New Optimist we like you to wear your OPT with pride.

• Shoot us an email with you prefered timeslot to visit us.
• Choose your free gift.
• Wear your choice with pride.

OPT.stand up 
OPT. spark a movement 
OPT. shape the future

SEE YOU SOON!

By sending us your prefered timeslot to pass by, we can make sure we are ready to have you.

AVAILABLE TIME SLOTS:
Mo - Fr:  10:00 - 17:00

Rombout Hogerbeetsstraat 109, Amsterdam
‎+31 20 362 1398