WE'RE ALL ABOUT CHOICES.


Our rallying cry? OPT. 

It stands for the choices that define us. 
In our new campaign, we spotlight fellow New Optimists. Well-known and everyday heroes. 
Those who OPT for what they believe in. 
We gather their stories.
Are you in? 

SAVE THE DATE

SEPTEMBER '24
We are thrilled to announce the launch of a series of personal testimonials. We asked six fellow New Optimists to share their OPT stories. Soon, it’s time to dive into their brave, personal choices.
What actions are they taking to shape the future?

MOUSTAFA MAKHLOUF

Coach, Speaker, Auteur, Sensei, Initiator Challenge4Charity

KIKI BOREEL

Model & Climate activist

MARNIX GEUS

Connecting people to serve humanity.

AGNES WEBER

Founder Mended, TEDx Host

NAFWAL AL JEBURI

Duurzaamste docent van Nederland

MAARTJE BREGMAN

Climate activist, Founder Happy Times Magazine

OPT is more than a campaign. It's a movement. 
It’s not just a slogan. It’s here to create culture.

We ask you to make your choice.

Get your OPT sweater now.

WEAR YOUR CHOICES WITH PRIDE.  

WHAT DO YOU OPT FOR?