Blog

HERE'S TO SAYING ‘NO’ ALL OVER
Here’s to saying ‘NO' all over. Fast fashion dominates and causes sustainability to take a back seat, and it's more important than ever to stand firm in our values. In a world where ‘NO’ is often seen as negative, we...
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WHO CARES DARES
When I start designing a new collection I am always choosing messages that deeply resonate with our brand and especially with the optimists whom our brand represents – people like you and me.  Lately I have been thinking about what...
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YES statiegeld, NO textile waste
De kleding afvalberg groeit snel, met miljoenen tonnen textielafval die jaarlijks worden weggegooid. Dit wordt verergerd door systemische problemen in de kledingindustrie. De snelle modecyclus en goedkope massaproductie, leiden tot overconsumptie en uitbuiting van arbeiders. New Optimist biedt een systeem...
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IT DOESN'T GET MORE LOCAL
Change is here! Right in the heart of Amsterdam.We are proud to announce that our Spring collection can now be found at De Bijenkorf on Dam Square, 2 kilometers from the NO-kledingfabriek in Amsterdam West.It doesn't get more local! Our...
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The start of a new and optimistic fashion era
Introducing the New Optimist SS23 collection For the first time ever, New Optimist introduces woven fabrics to the collection. Discover a perfect balance of light chambrays and heavy canvasses. Both dyed and undyed, the new materials can be easily combined...
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