Blog

The start of a new and optimistic fashion era.
Introducing the New Optimist SS2023 collection.  For the first time ever, New Optimist introduces woven fabrics to the collection. Discover a perfect balance of light chambrays and heavy canvasses. Both dyed and undyed, the new materials can be easily combined...
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Our label is part of a circular commitment
Our spring summer collection will come with brand new labeling.As you know, almost every choice we make fits our circular commitment. Not always easy. To make sure a garment is recyclable, you need to even think about a small detail...
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Fashion and the The Great Green Washing Machine
I am quite averse to simple statistics and numbers that are used to report on sustainability in our industry. Very often simple claims suggest solutions to very complex problems. Many brands state that clothes made of organic cotton uses 87-88...
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To the Optimists Who Dare
My optimism has always been a badge of honour, I wear it everywhere I go and I share it with everyone I cross paths with. This in itself has gifted me with hope and volume up my self-presentations and interactions...
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