Blog
When I start designing a new collection I am always choosing messages that deeply resonate with our brand and especially with the optimists whom our brand represents – people like you and me. Lately I have been thinking about what...
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De kleding afvalberg groeit snel, met miljoenen tonnen textielafval die jaarlijks worden weggegooid. Dit wordt verergerd door systemische problemen in de kledingindustrie. De snelle modecyclus en goedkope massaproductie, leiden tot overconsumptie en uitbuiting van arbeiders. New Optimist biedt een systeem...
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Change is here! Right in the heart of Amsterdam.We are proud to announce that our Spring collection can now be found at De Bijenkorf on Dam Square, 2 kilometers from the NO-kledingfabriek in Amsterdam West.It doesn't get more local! Our...
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Introducing the New Optimist SS23 collection For the first time ever, New Optimist introduces woven fabrics to the collection. Discover a perfect balance of light chambrays and heavy canvasses. Both dyed and undyed, the new materials can be easily combined...
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Our spring summer collection will come with brand new labeling.As you know, almost every choice we make fits our circular commitment. Not always easy. To make sure a garment is recyclable, you need to even think about a small detail...
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