Blog
In the ever-evolving landscape of fashion, a transformative journey is taking place at New Optimist, one that moves from industrial dyeing to the intimate touch of a hand-dyed exclusive collection using natural dyes. This shift is not merely a change...
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Here’s to saying ‘NO' all over. Fast fashion dominates and causes sustainability to take a back seat, and it's more important than ever to stand firm in our values. In a world where ‘NO’ is often seen as negative, we...
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When I start designing a new collection I am always choosing messages that deeply resonate with our brand and especially with the optimists whom our brand represents – people like you and me. Lately I have been thinking about what...
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De kleding afvalberg groeit snel, met miljoenen tonnen textielafval die jaarlijks worden weggegooid. Dit wordt verergerd door systemische problemen in de kledingindustrie. De snelle modecyclus en goedkope massaproductie, leiden tot overconsumptie en uitbuiting van arbeiders. New Optimist biedt een systeem...
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Change is here! Right in the heart of Amsterdam.We are proud to announce that our Spring collection can now be found at De Bijenkorf on Dam Square, 2 kilometers from the NO-kledingfabriek in Amsterdam West.It doesn't get more local! Our...
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